Music Biz 2018

Data, consumer,  and metric is reshaping the music industry in radical new ways. Historically, in the 20th century, decisions around how to market and sell music were largely based upon executive assumptions of who the market is, who would buy it, and how it would be heard. Today, while marketing and selling music still hinges upon subjective assumptions, with consumers generating more information in one minute than in any historic record through to 2000, tackling and utilizing data is increasingly proving to be a treasure trove in turning information into actionable, evidence-based decisions.


The session will center around a moderated group discussion focusing in on the consumer insights and how that data and wider information streams apply to the music industry. It will cover the uses, challenges and commercial applications of consumer insights, and how they shape senior decision-making.