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Tuesday, May 15 • 9:00am - 9:50am
Beyond the Buzzwords: How Digital Has Taken Over Your Marketing Plan

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Innovation, data, experiential, engagement, impressions, streaming, content — all of these words together sound quite alluring, don’t they? What do they mean, how are they useful, and how do you actually put all of this into action?


This panel will not only crystallize digital buzzwords (and throw away the ones that are never to be said again) but also explore how traditional marketing and digital have intersected to become one. Topics include how to maximize your streaming footprint, take content to the next level, enhance strategic partnerships, and understand your resources to create the best fan experience.

Moderators
avatar for Lucia Kaminsky

Lucia Kaminsky

Head of Digital, Borman Entertainment
Lucia Kaminsky is the Head of Digital at Borman Entertainment. In this role, she advocates on behalf of the Borman roster to secure programs with streaming and digital partners, such as Spotify, Pandora, Apple Music, Google, Tidal, Amazon Music, Facebook, and Instagram. Kaminsky also... Read More →

Speakers
avatar for Tim Foisset

Tim Foisset

VP, Streaming, Warner Music Nashville
Tim Foisset is VP, Streaming at Warner Music Nashville, overseeing the label’s streaming initiatives for artists including Blake Shelton, Kenny Chesney, Cole Swindell, Brett Eldredge, Dan + Shay, Hunter Hayes, Devin Dawson, and more. Previously, he was the Director of Digital Marketing... Read More →
avatar for Meryl Johnson

Meryl Johnson

Founder, Happy Balance Digital, LLC
Meryl Johnson is the Founder of Happy Balance Digital, LLC, a digital marketing agency. Previously, she was the the Director of Digital Strategy at Country Music Association’s (CMA), where she developed and managed strategic digital presence, including the Association’s websites... Read More →
avatar for Lloyd Aur Norman

Lloyd Aur Norman

Director of Digital & Creative, Big Loud / Maverick
Lloyd Aur Norman is Director of Digital & Creative at Big Loud, where he leads a team of three content creators and two digital marketers. He oversees all content creation and marketing projects, including music videos, photoshoots, artwork, and artists’ social and digital channels... Read More →


Tuesday May 15, 2018 9:00am - 9:50am
Legends G

Attendees (225)