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Tuesday, May 15 • 12:30pm - 1:20pm
The Country Consumer: The Next Phase of Streaming Growth

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Presented by the Country Music Association
 
Country is the fastest-growing genre in the streaming landscape, but how does the industry continue to grow Country streaming consumption not only here in the U.S. but around the globe? This industry has a strong need to convert fans to streaming in order to catch up to the streaming penetration experienced by other genres. This panel consists of streaming providers that will discuss the importance of winning in this genre and provide insights into strategies their platforms are utilizing to grow the overall consumption of Country. This is a critical discussion to attend for anyone that is actively involved in the Country Music business.

Moderators
avatar for Annie Ortmeier

Annie Ortmeier

VP of Marketing & Digital Accounts, UMG Nashville
Annie Ortmeier is a revenue-focused digital marketer with expertise in streaming, digital sales, data analysis, advertising and ecommerce. As the VP of Marketing & Digital Accounts at UMG Nashville, she oversees streaming marketing strategy and analysis for all UMG Nashville artists... Read More →

Speakers
avatar for Emily Cohen

Emily Cohen

PR Specialist, Amazon Music
Emily Cohen is Amazon Music’s country music curator in Nashville. Cohen joined Amazon Music in 2016 and immediately became instrumental in growing the country, folk, Americana, and Christian music audiences across Amazon Music, including developing the marquee playlist “Country... Read More →
avatar for Beville Dunkerley

Beville Dunkerley

Nashville Director of Artist Marketing & Industry Relations, Pandora
Beville Dunkerley is the Nashville Director of Artist Marketing & Industry Relation at Pandora.  In this role, she helps artists of all genres get their music to the masses by giving them keys to Pandora’s free marketing tools, and pairing them with brands for big events and special... Read More →
avatar for Margaret Hart

Margaret Hart

Manager of Artist & Label Relations, YouTube
avatar for Brittany Schaeffer

Brittany Schaeffer

Head of Artist & Label Services, Spotify
Brittany Schaffer is the Head of Artist & Label Marketing, Nashville at Spotify. In this role, she and her team oversee artist, label, and management relationships based in Nashville, and together develop on and off-platform partnerships to break new artists, give creators’ unprecedented... Read More →
avatar for Karen Stump

Karen Stump

Sr. Director of Research, Country Music Association (CMA)
In her role as Sr. Director of Consumer Insights with the Country Music Association (CMA), Stump works with the Country music industry to define and execute a broad range of market insights and analytics initiatives to provide consumer insights and market trends to music industry... Read More →


Tuesday May 15, 2018 12:30pm - 1:20pm
Legends F

Attendees (205)