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Tuesday, May 15 • 2:30pm - 3:45pm
Music & Advertising: Flip That $#!t

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Advertising and Music. Music and Advertising. As the music industry transitions and flips from a mainly physical/download business to a streaming/subscription business so do associated industries like advertising. The panel discussion will explore how digital marketing and advertising techniques and strategies have greatly shifted as the music industry shifts from driving a product to driving engagement. Together our panelists have been exploring, experimenting and developing new techniques and strategies to create engaging content that serves as an advertising vehicle ultimately driving engagement with music.

avatar for Annie Ortmeier

Annie Ortmeier

VP, Marketing - Digital Accounts, Universal Music Group Nashville
Annie Ortmeier is a revenue-focused digital marketer with expertise in streaming, digital sales, data analysis, advertising and ecommerce. As the VP of Marketing & Digital Accounts at UMG Nashville, she oversees streaming marketing strategy and analysis for all UMG Nashville artists... Read More →

avatar for Jeppe Faurfelt

Jeppe Faurfelt

Co-founder, CCO, Linkfire
Jeppe Faurfelt is the CCO & Co-Founder of Linkfire, a music marketing platform. In his work, Faurfelt pairs his understanding of digital marketing technology with a strong product vision and innovation to help the transform the music industry. In 2017 alone, Linkfire helped 400 million... Read More →
avatar for Tony Grotticelli

Tony Grotticelli

VP of Digital Marketing, UMG Nashville
Tony Grotticelli is the VP of Digital Marketing at UMG Nashville, where he oversees the  digital marketing department, along with merchandising, direct-to-consumer, business development and advertising.  He has nearly a decade of experience in the music industry, focusing on digital... Read More →
avatar for Kim Pham

Kim Pham

Sr. Account Director, DASH TWO
Kim Pham is a professional digital media planner at DASH TWO. Being on the agency side, she works with clients to create media plans that reach intended audiences and support their respective business objectives. Pham works primarily with music acts, designing campaigns for some of... Read More →

Tuesday May 15, 2018 2:30pm - 3:45pm CDT
Legends E