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Tuesday, May 15 • 3:00pm - 3:45pm
Music Biz Consumer Insights: The Uses, Applications & Challenges of Data in Music

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Data, consumer,  and metric is reshaping the music industry in radical new ways. Historically, in the 20th century, decisions around how to market and sell music were largely based upon executive assumptions of who the market is, who would buy it, and how it would be heard. Today, while marketing and selling music still hinges upon subjective assumptions, with consumers generating more information in one minute than in any historic record through to 2000, tackling and utilizing data is increasingly proving to be a treasure trove in turning information into actionable, evidence-based decisions.

The session will center around a moderated group discussion focusing in on the consumer insights and how that data and wider information streams apply to the music industry. It will cover the uses, challenges and commercial applications of consumer insights, and how they shape senior decision-making.

avatar for Sania Haq

Sania Haq

Head of Research, AudienceNet
Sania Haq is Head of Research at AudienceNet, where she is works with a multitude of clients in the music and entertainment space. Her projects have focused on revenue models for streaming services, investigating trends in voice activation, understanding content creators and artist... Read More →

avatar for David Bakula

David Bakula

SVP of Global Product Leadership & Industry Insights, Nielsen Music
David Bakula is the SVP of Global Product Leadership & Industry Insights for Nielsen Music, where he oversees Nielsen’s global music industry analytics, product development, label and major brand relationships in the U.S. and Canada, and drives the overall research and product development... Read More →
avatar for Reece Daniels

Reece Daniels

Head of Metadata & Supply Chain, 7digital
Reece Daniels heads up the Content Operations division of 7digital, a B2B digital music and radio services company. Based in the company’s London headquarters, he is responsible for defining 7digital’s metadata strategy, overseeing content supply chains across the UK and Europe... Read More →
avatar for Robert Delmonte

Robert Delmonte

Music & Entertainment Insight Lead, AudienceNet
Robert Delmonte is Music & Entertainment Insight Lead at AudienceNet, a full-service consumer research agency. Under this role, he analyzes music, entertainment, and lifestyle consumer research data, from around the globe. With this information, Delmonte develops a concise understanding... Read More →
avatar for Pablo Douzoglou

Pablo Douzoglou

Head of Marketing, Beggars Group US
Pablo Douzoglou is the Sr. Director of Marketing at Beggars Group US, home of independent record labels XL, Rough Trade, Matador, 4AD and Young Turks. In this role, he is responsible for overseeing the marketing, advertising and partnership campaigns for all of Beggars' US label releases... Read More →
avatar for Fabrice Sergent

Fabrice Sergent

Managing Partner, Bandsintown
Fabrice Sergent is the Managing Partner of Bandsintown, a digital media company and live music platform providing fans a with a place to stay updated on gig and tour announcements from their favorite artists. Sergent has spent 10 years in Europe and equal time in the US, leading 2... Read More →

Tuesday May 15, 2018 3:00pm - 3:45pm CDT
Legends G