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Wednesday, May 16 • 1:00pm - 1:35pm
Branding, A Case Study: Durango and Tyler Farr

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The days of slapping up sponsorship banners and giving away free concert tickets are gone. Brands, artists, managers and labels demand a measurable ROI out of their partnerships. Durango created a unique and truly integrated partnership with Sony artist, Tyler Farr. The Durango partnership leveraged social, music and retail assets to create a partnership that drove music and boot sales. This partnership masterfully connected the brands' shared customer base with an offer that brought value to all stakeholders.

avatar for Paul Jankowski

Paul Jankowski

President & Founder, New Heartland Group
Paul Jankowski is the President & Founder at New Heartland Group (NHG), a Nashville-based brand strategy and consumer engagement agency. NHG is the only agency that helps brands build advocacy in the New Heartland cultural segment, an area consisting of America’s Southwest, Midwest... Read More →

avatar for Mike Fuller

Mike Fuller

Sales Executive, Durango | Rocky Brands, Inc.
Mike Fuller is the VP & GM for Durango. He has more than 25 years’ experience in sales, marketing, product development and branding, working with Justin Brands and Lucchese Boot Company along the way. Fuller has associated and aligned these brands with various Country music artists... Read More →
avatar for John Zarling

John Zarling

EVP, Marketing & New Business, Sony Music Nashville
John Zarling is the EVP, Marketing & New Business at Sony Music Nashville, where he oversees the label group’s marketing efforts as well as brand partnerships, digital marketing, international marketing, media and creative services. The labels roster includes Tim McGraw, Dolly Parton... Read More →

Wednesday May 16, 2018 1:00pm - 1:35pm CDT
Legends ABC