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Wednesday, May 16 • 2:00pm - 3:30pm
The Business of Merch: Fundamentals & Strategies to Make Music Merchandise Work for You

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Merch is serious business if you want to sustain a career as an artist in today's music world - it's a surefire way to put funds in your pocket real-time, while empowering your fans to spread your message to the world. To fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. Join us to gain knowledge, get actionable tips, and learn strategies you can immediately execute to help you have a more effective and profitable merch business. We'll discuss:

  • Artwork & branding 
  • Rights management using blockchain (SPOOL) Secure Public Online Ownership Ledger
  • Product selection 
  • The pros & cons of Traditional vs On Demand merch 
  • Creating and pricing a merch product mix to maximize profit
  • How and when to expand beyond the basics
  • How to track merch sales and inventory and why this is important
  • Royalty rights accounting
  • How to properly plan for a show run or tour 
  • E-commerce 
  • How to use your merch to engage fans and expand your fan base 
  • Using FOMO(fear of missing out) and “second hand reach” to increase your merch sales

avatar for Vanessa Ferrer

Vanessa Ferrer

Founder and CEO, Merch Cat
Vanessa Ferrer is the founder and CEO of Merch Cat, a musician-friendly platform for music artists to sell and manage merchandise at live shows. With an artist-facing tool, a direct-to-fan app, and merchandise services under its umbrella, Merch Cat’s vision is to create a full-stack... Read More →
avatar for Rudy Luna

Rudy Luna

Founder, Pit Prints
Rudy Luna is the founder of Pit Prints, a music merchandise print on-demand marketplace. Pit Prints solves current costs, scalability, artist merchandising production, and distribution issues by streamlining the processes into an integrated mobile experience. Each photo is rights-managed... Read More →

avatar for Darryl Ballantyne

Darryl Ballantyne

Founder & CEO, LyricFind
Darryl Ballantyne is the CEO & Founder of LyricFind, a company which pioneered the licensed digital lyrics space, successfully negotiating the first-ever mass lyrics licensing deal with EMI Music Publishing in 2005. Since then, he has grown LyricFind to be the largest legal, licensed... Read More →
avatar for Bram Bessoff

Bram Bessoff

Founder & President, Indiehitmaker
Bram Bessoff is the President & Founder of IndieHitmaker, a company which focuses on guiding indie artists through the music release process and helping them top the charts. His other ventures include helping artists produce award-winning live shows, speaking at conferences around... Read More →
avatar for Cindy Da Silva

Cindy Da Silva

Owner & Partner, The Rocks Management
Management, sponsorships, merch, branding

Wednesday May 16, 2018 2:00pm - 3:30pm CDT
Legends D