Merch is serious business if you want to sustain a career as an artist in today's music world - it's a surefire way to put funds in your pocket real-time, while empowering your fans to spread your message to the world. To fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. Join us to gain knowledge, get actionable tips, and learn strategies you can immediately execute to help you have a more effective and profitable merch business. We'll discuss:
- Artwork & branding
- Rights management using blockchain (SPOOL) Secure Public Online Ownership Ledger
- Product selection
- The pros & cons of Traditional vs On Demand merch
- Creating and pricing a merch product mix to maximize profit
- How and when to expand beyond the basics
- How to track merch sales and inventory and why this is important
- Royalty rights accounting
- How to properly plan for a show run or tour
- E-commerce
- How to use your merch to engage fans and expand your fan base
- Using FOMO(fear of missing out) and “second hand reach” to increase your merch sales
