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Thursday, May 17 • 10:00am - 10:50am
Hit Song Moneyball: Using Songwriting Data to Make Strategic Decisions

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Today’s music industry has become more and more reliant on data for sales, streams, downloads, engagement and other like metrics. Compositional analytics are equally important. Led by Hit Songs Deconstructed Co-Founders Yael and David Penn, this presentation will focus on how compositional data points extracted from hit songs can be strategically used to make songwriting and business decisions.  Topics include quantifying gut feelings with factual data, creative approaches to benchmarking, spotting evolving trends, improving communication between executives and creatives, and more.

avatar for David Penn

David Penn

Co-Founder & Editor-in-Chief, Hits Songs Deconstructed
David Penn is co-founder of Hit Songs Deconstructed, responsible for spearheading all song deconstructions and analysis, editorial content, and workshops. Mr. Penn is a recognized expert in the craft and trends behind hit songs and has been featured in an BAK of podcasts and articles... Read More →
avatar for Yael Penn

Yael Penn

Co-Founder & CMO, Hits Songs Deconstructed
Yael Penn is co-founder of Hit Songs Deconstructed and is responsible for the company’s marketing communications and day-to-day operations.  Ms. Penn brings over 25 years of executive experience to Hit Songs Deconstructed. After working as a marketing manager at global companies... Read More →

Thursday May 17, 2018 10:00am - 10:50am CDT
Music Row 2