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Thursday, May 17 • 2:30pm - 3:20pm
The Year of Gen Z: Insights from the Front Line with Today’s Youth Consumer

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They are going to be 40% of the consumer population by 2020, and when it comes to music, Gen Z are causing ripple effects around multi-platform engagement. Get a look inside the hearts and minds of this influential (and lucrative) generation to help unlock the tactics needed to achieve success. Having served this market for the past 8 years, Sweety High founders will share their experience and lead a discussion on the opportunities ahead in the new digital economy.

avatar for Tegan Marie

Tegan Marie

Tegan Marie is a 14 year-old singer who was discovered by girls media platform, Sweety High when her family started uploading her videos at age seven.  Featured as a Radio Disney Country artist, she catapulted into the national spotlight when her breathtaking rendition of FGL’s... Read More →
avatar for Frank Simonetti

Frank Simonetti

CEO & Co-Founder, Sweety High
Frank Simonetti is the CEO of Sweety High, which is a positive cultural destination and platform for teen and tween girls.  In his role, he oversees all areas of Sweety High’s digital media business and full-service creative agency Extra Credit, which includes content creation... Read More →
avatar for Veronica Zelle

Veronica Zelle

CCO & Co-Founder, Sweety High
Veronica Zelle is the COO & Co-Founder of Sweety High, which is a positive cultural destination and platform for teen and tween girls. In her role, she does everything from overseeing production and talent departments, to forging key alliances with partners such as Disney. Dubbed... Read More →

Thursday May 17, 2018 2:30pm - 3:20pm CDT
Music Row 2