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Tuesday, May 15 • 12:30pm - 1:20pm
New Age of CRM

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Join us for a journey that will take us through the business transition from classic B2B CRM to how concepts are being used in a B2C environment, focusing on acquisition, engagement, moments marketing and conversion optimization on scale. We will discuss redefining the business-to-consumer relationship in the entertainment industry; using data to improve engagement and optimize conversion funnel; and implementing personalization and marketing automations to develop an artist brand. The panel will explore tangible case studies of onboarding and brand storytelling.


Speakers
avatar for Matt Annerino

Matt Annerino

EVP of Marketing & Analytics, U.S. Concerts, Live Nation
avatar for Stella Psaroudakis

Stella Psaroudakis

Sr. Director of E-Commerce, Warner Music Artist Services
Stella Psaroudakis is the Sr. Director of E-Commerce at Warner Music Artist Services where she oversees direct-to-consumer marketing strategy, along with online commerce for both legendary and emerging artists, including Smashing Pumpkins, Blake Shelton, Logic, and Underoath.  In... Read More →
avatar for Itay Rahat

Itay Rahat

Sr. Director of Fan Engagement & CRM Platforms, Warner Music Group
Itay Rahat oversees CRM and fan engagement platforms at Warner Music Group, driving the consumer-level database strategy and solutions. He works with WMG label teams on developing new artists, driving music consumption, and leveraging data and marketing technology to deliver personalized... Read More →
avatar for Murray Stall

Murray Stall

Managing Director, FanMail Marketing
Murray Stall is the Managing Director at FanMail Marketing, where he heads the team of direct-to-fan marketing professionals in delivering industry-leading fan experiences for the labels and artists of Warner Music Group, Universal Music Group, Sony Music Entertainment, Concord Music... Read More →


Tuesday May 15, 2018 12:30pm - 1:20pm
Legends E

Attendees (125)