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Wednesday, May 16 • 2:10pm - 2:45pm
The Future of Brand-Artist Partnerships

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People control what media they consume more than ever before, and they’re choosing to ignore the brands paying millions to reach them through advertising. Simultaneously, because of on-demand streaming, these same people are listening to 33% more music than they were just two years ago. Considering this, there’s an incredible opportunity for both brands and artists to collaborate.

Brands have traditionally gotten involved in the music industry by simply sponsoring the most popular artists. However, as the music industry and technology are evolving, more and more brands are supporting artists of all sizes and genres. This makes sense for brands because they are starting to understand how audiences vary across genre and market.

As brands get more involved with diverse music scenes across the country, what can artists and managers be doing to position themselves for success? What can brands be doing to make sure they’re giving artists the creative freedom they need to thrive? This panel brings together key music industry stakeholders and marketing leaders to discuss the best ways for brands and artists to collaborate.

avatar for Nathan Hanks

Nathan Hanks

CEO & Founder, Music Audience Exchange (MAX)
Nathan Hanks is the CEO & Founder of Music Audience Exchange (MAX), a music promotion company built for brands and shaping the future landscape of music for the benefit of all. Previously, he was President & Co-Founder of ReachLocal, an online marketing technology company serving... Read More →

avatar for Carlos Alvarez

Carlos Alvarez

Director of A&R & Music Publishing, Azteca Music Group
Carlos Alvarez oversees A&R & Music Publishing for Azteca Music Group. The company is based out of Dallas, TX and specializes in marketing regional Mexican music. He is also adjunct faculty at San Antonio College. Previously, Alvarez oversaw A&R for three GRAMMY® and six LATIN GRAMMY... Read More →
avatar for Joe Belliotti

Joe Belliotti

Joe Belliotti is the founder of NOISEGATE, a music consultancy at the intersection of brands, media, technology, and music. He was most recently the Head of Global Music at The Coca-Cola Company, creating global and scalable content, platforms, partnerships, and strategies, across... Read More →
avatar for Josh Terry

Josh Terry

CEO & Founder, Workshop Management
Josh Terry is the CEO & Founder of Workshop Management, a full service artist management company which also owns branding and music licensing divisions. Workshop Management focuses on cultivating artists’ visions, while presenting new and interesting opportunities that grow and... Read More →
avatar for Dr. Syleecia Thompson

Dr. Syleecia Thompson

Professor, Entertainment Manager & Brand Strategist, DYG Management Group
Dr. Syleecia Thompson is a Professor, Entertainment Manager, and Brand Strategist.  She has launched and led over 100 master-level classes, and booked more than $5,000,000 in television, book, music, concert and film deals. Some of Thompson’s projects include; nationally released... Read More →

Wednesday May 16, 2018 2:10pm - 2:45pm CDT
Legends ABC