Music Biz 2018

People control what media they consume more than ever before, and they’re choosing to ignore the brands paying millions to reach them through advertising. Simultaneously, because of on-demand streaming, these same people are listening to 33% more music than they were just two years ago. Considering this, there’s an incredible opportunity for both brands and artists to collaborate.


Brands have traditionally gotten involved in the music industry by simply sponsoring the most popular artists. However, as the music industry and technology are evolving, more and more brands are supporting artists of all sizes and genres. This makes sense for brands because they are starting to understand how audiences vary across genre and market.


As brands get more involved with diverse music scenes across the country, what can artists and managers be doing to position themselves for success? What can brands be doing to make sure they’re giving artists the creative freedom they need to thrive? This panel brings together key music industry stakeholders and marketing leaders to discuss the best ways for brands and artists to collaborate.