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Wednesday, May 16 • 2:45pm - 3:30pm
How Data Drives Brand Partnerships in Music

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Most research clearly defines music as an extremely strong touchpoint for marketing to consumers. However, when it comes down to which artists to partner with and how, what role does data play in this decision making?

This session will focus on how data is leveraged when brands decide to partner with particular artists or use particular songs in advertising. When making decisions meant to affect and connect with the emotions of consumers, how are cold hard facts used to make that determination?

avatar for Andrew Hampp

Andrew Hampp

Contributor, Billboard/Variety

avatar for Lori Feldman

Lori Feldman

EVP of Strategic Marketing, Warner Bros. Records
Lori Feldman serves as EVP of Strategic Marketing at Warner Bros. Records, a role she has held since 2012. In this position, she oversees the team that creates unique marketing platforms for the label’s artists through brand partnerships, music licensing for advertising, events... Read More →
avatar for Jeff Swierk

Jeff Swierk

VP of US Consumer Marketing, MasterCard
avatar for Matt Yazge

Matt Yazge

VP, Head of Brand Sponsorship, Nielsen Music
Matt Yazge leads the Brand Sponsorship team at Nielsen Music. Throughout his career at Nielsen, Yazge has helped leaders in global entertainment and partnership marketing with their music, film, fashion, and lifestyle marketing strategies. In his current role, he helps brands activate... Read More →

Wednesday May 16, 2018 2:45pm - 3:30pm CDT
Legends ABC