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Wednesday, May 16 • 2:15pm - 2:40pm
Fireside Chat: Scoring Super Bowl Sync

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While the Super Bowl is obviously centered around football, over the years the commercials have evolved to be nearly just as central. In fact, a recent Huffington Post poll found more Americans between the ages of 18 and 30 actually prefer watching the commercials over the game itself. This year, Kobalt clients had seven placements in Super Bowl commercials for brands ranging from Amazon to Doritos. Kobalt’s Julie Hurwitz, SVP of Commercial Sync, and her team worked on the front lines to secure these placements. Hurwitz will share with us the interesting process of how songs end up in perhaps the most sought-after ad spots of the year.

avatar for Gene Culver

Gene Culver

CEO, A&R, & Marketing, Music Drizzle
Gene Culver is the CEO of Music Drizzle publishing, a firm focused on sync licensing and A&R placements. He also organizes the Music Placement Conference, which is a multi-city music conference designed for music producers, songwriters, filmmakers and music supervisors.  Other endeavors... Read More →

avatar for Julie Hurwitz

Julie Hurwitz

SVP of Commercial Sync, Kobalt Music Group
Julie Hurwitz is the SVP of Commercial Sync at Kobalt Music Group, where she negotiates licensing deals and manages a team. The label’s roster includes Bob Marley, James Murphy, Beck, Stevie Nicks, Steve Winwood, Lionel Richie, The Lumineers, Smashing Pumpkins, Fleet Foxes, Bon... Read More →

Wednesday May 16, 2018 2:15pm - 2:40pm CDT
Legends G