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Wednesday, May 16 • 11:20am - 12:00pm
Skill Set Is King! How Prepared Are Students For Today's Music Industry?

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This session is part of the Music Business Educators Meetup — a time for professors, faculty members, and other higher-education enthusiasts to review the past semester, present new trends that can benefit the classroom, and discuss the future of music business education. 

As the music industry continues to evolve, labels have placed an emphasis on specific skill sets. College marketing programs have evolved from street teams to hubs of collaborative content creators, influencer networks, social media strategists, playlisters, event producers, and ideation and research pools.

With that in mind, are universities preparing their students to meet the needs of the industry or are they still teaching an antiquated model? How much emphasis are university music business programs placing on content development and creation skills such as videography and editing, data mining, and playlist strategy? The goal is to have an open discussion about what labels and their partners truly value in candidates, and how both educators and students can prepare themselves.

avatar for Chris Sampson

Chris Sampson

Vice Dean, Thornton School of Music at the University of Southern California (USC)

avatar for Todd Goodwin

Todd Goodwin

SVP, College Marketing, Universal Music Group
Todd Goodwin is the SVP of College, Lifestyle & Experiential Marketing at Universal Music Group, overseeing marketing strategy for the 18-24 demographic. This includes creating a national network of 80 College Representatives in 50 markets, charged with maximizing awareness of priority... Read More →
avatar for Frank Hill

Frank Hill

Director of College & Lifestyle Marketing, Universal Music Group
Frank Hill is the Director of College & Lifestyle Marketing at Universal Music Group. His team creates and executes marketing strategies to the 18-24 demographic for UMG artists and brands; including managing a team of 75 national College & Lifestyle Marketing Representatives, which... Read More →
avatar for Sarah Van Hoven

Sarah Van Hoven

Director, Human Resources, WME, Nashville
Sarah Van Hoven is the Director of Human Resources for WME’s Nashville office. In this role, she is responsible for all programs related to recruitment, onboarding, benefits administration, travel, training, diversity, employee relations, labor matters, and internships within the... Read More →
avatar for Donna Ross

Donna Ross

Sr.Director, Sales, Concord
Donna Ross is the Sr. Director of Sales at Concord Music, where she plans, executes and cultivates the creative sales and promotional campaigns at independent retailers, nationwide. Ross spent the first 20 years of her career at EMI, Caroline, Capitol Records and Ingrooves Music Group... Read More →

Wednesday May 16, 2018 11:20am - 12:00pm CDT
Music Row 5