Music Biz 2018 has ended
Color-coded sessions such as the Metadata Summit, Entertainment & Technology Law Conference, etc. are part of a larger program and can be viewed in full by clicking the options under ’Filter by Type’ to the right of this page. Please check back regularly for updates. 

Please note that simply using this event platform marks you as an attendee of the conference, but you are not an OFFICIAL attendee of Music Biz until you have registered through Eventbrite and received further email confirmation. 
Back To Schedule
Tuesday, May 15 • 1:20pm - 1:40pm
So, You're Licensed Into China … Now What?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

China is opening up rapidly in terms of inbound digital licensing, but what happens once your license is in place? In reality, this is just the beginning, not least because Chinese platforms typically don't WANT the content, they have it already. Rather than expecting the floodgates to open, China still needs to be seen as a very long play. This period may be known in retrospect as "the age of metadata" insofar as the priority for all rights owners should be to pump the market with metadata, readying for the next step which is reporting and accounting. Only then does marketing a record really make sense.

This informal workshop with Alex Taggart of leading China music industry services company, Outdustry, is designed to put things in perspective — with a good dose of myth-busting, while also providing hard won practical insights as to how to tackle the market with a long view.

Metadata Summit Supporting Sponsors include DataArt, primephonic, SOCAN, SoundExchange, and VEVA Sound.

avatar for Alex Taggart

Alex Taggart

GM, Outdustry
Alex Taggart is the GM at Outdustry, where he recently moved to LA to setup the North American office. His career began when he moved to China after completing a Master’s in Chinese Studies from Edinburgh University in 2010. Initially, Taggart worked as a journalist at a Chinese... Read More →

Tuesday May 15, 2018 1:20pm - 1:40pm CDT
Music Row 5