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Monday, May 14 • 2:00pm - 6:00pm
Podcasting: Licensing And Monetizing This New Success

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Digital growth means new revenue streams. With the growth of podcasts — and a quarter-billion dollars a year in US sponsorship and advertising — it’s time to learn how to get your share. In doing so, we’ll also address the licensing challenges with leaders drawing eyeballs, ears, and wallets. We’ll cover all in radio’s arc — from webcasting to podcasting, from push to pull, from analog tuners to digital downloads and streams.


NPR draws more than 60% of its revenues from podcasts — do you?


Part 1: Podcasting Summit Keynote
No one leads and follows the podcast business better than Tom Webster of Edison Research. He practices what he preaches, producing podcasts and advising others who want to podcast and better understand a business that is doubling or tripling annually.
 
Tom reviews the history, present and future of podcasting, noting that it was invented to serve the iPod and is now thriving after the demise of its namesake. Tom tells how podcasts have shifted from download and manage to clicking and streaming, a parallel to the shift music is experiencing. He has extraordinary data at his fingertips on international growth and changes in the medium and its many formats, which include subscriptions and sponsorships.
 
Tom is specific on how music can join podcasters, making money through licensing music and promoting music through podcasts, at its core the next transformation of radio, a change that watched webcasting grow into a multi-billionaire dollar industry.

Podcasts are now at $250 million and climbing.


Presenter:
Tom Webster, SVP,  Edison Research


Part 2: View from the Top — Successful Podcasters Tell Their Stories
Top podcasters share their journey from recording their first episode to earning a living behind the digital microphone. A particular shout-out to Nashville and Country podcasters who use networks to deliver programming with audio and sometimes video.


Moderator
Stacie Seifrit Griffin, Marketing, Partnerships, Tourism, LOCKN' Music Festival


Panelists
Sheena Barnet, Web Content Specialist, Elvis Presley Enterprises & Co-host/Exec. Producer, McFly Media Group
Savannah Faircloth, Special Events Facilitator, Elvis Presley Enterprises
Chris Shiflett, Guitarist, Foo Fighters and Host, Walking The Floor


Part 3: Podcast Licensing — How Podcasts and Music Can Get Along
Top attorneys working with podcasters discuss the issues that face podcasting, along with a conversation on licensing with copyright lawyers.


Panelists
Kelly Donahue, Wilkinson, Barker, Knauer
Daniel Novick, Novick Law
Lauren Spahn, Associate Attorney, Shackelford, Bowen, McKinley & Norton, LLP


Part 4: Share of Wallet — Money and Podcasts
How is podcasting tripling revenues annually? Is targeting the answer? Personalization and sponsorship go hand in hand.


Moderator
Jim Griffin, Owner, Hazen LLC/OneHouse


Panelists
Abby North, North Music Group, Co-Owner, Music Publisher & Rights Administrator
Tom Rettig, VP of Product for Music, Gracenote
Greg Riggle, Founder, STORYCULT
Kevin Twitchell, DataArt, Head of Business Development
Hunter Williams, EVP of IP & Business Development, Source Audio



Moderators
avatar for Jim Griffin

Jim Griffin

Owner, Hazen LLC/OneHouse
Jim Griffin is the Managing Director of Hazen, LLC and OneHouse, both dedicated to the digital delivery of art and its monetization. Griffin ran The Pho List for almost two decades and was CTO for Geffen, President of Network Licensing for Warner, ran Cherry Lane Digital for Cherry... Read More →
avatar for Stacie Griffin

Stacie Griffin

Marketing, Partnerships, & Tourism, Lockn' Music Festival
Stacie Seifrit Griffin is involved with the marketing, partnerships & tourism aspects for the Lockn’ Music festival. The 2018 festival will feature Sheryl Crowe, Moon Taxi, Dead & Company, Tedeschi Trucks Band, Widespread Panic, and many more. With more than 25 years as a sales... Read More →

Speakers
avatar for Sheena Barnett

Sheena Barnett

Web Content Specialist, Elvis Presley Enterprises
Sheena Barnett is the Web Content Specialist at Elvis Presley’s Graceland in Memphis, Tennessee.  In this role, she manages Graceland.com, Graceland’s social media content, writes the Graceland Blog and Co-Hosts "Graceland Beat" on SiriusXM Elvis Radio and Graceland’s podcasts. Barnett’s roots are in print journalism and served as the Arts and Entertainment Reporter at the Northeast Mississippi Daily Journal in Tupe... Read More →
avatar for Kelly Donohue

Kelly Donohue

Partner, Wilkinson, Barker, Knauer LLP
Kelly Donohue is a Partner at Wilkinson, Barker, Knauer LLP,  where she files pleadings on behalf of clients before the Federal Communications Commission in application and rulemaking proceedings, and handles matters relating to new station licensing, renewals, ownership and attribution... Read More →
avatar for Savannah Faircloth

Savannah Faircloth

Special Events Facilitator, Elvis Presley Enterprises
Savannah Faircloth is the Special Events Facilitator at Elvis Presley Enterprises.  In this role, she plans weddings and events for couples and companies from all over the world. Faircloth is also the Co-Host for the Graceland podcast. 
avatar for Abby North

Abby North

Co-Owner, Music Publisher & Rights Administrator, North Music Group
Abby North is a Music Publisher & Rights Administrator who works with composers, estates, artists and labels including The Ventures, David Rose, Allyn Ferguson, and Powell, along with managing the catalog of 15-time Academy Award nominee (and the first composer to win a Lifetime Achievement... Read More →
avatar for Tom Rettig

Tom Rettig

VP of Product, Music, Gracenote
Tom Rettig is the VP of Product, Music at Gracenote. In his role, he is responsible for overseeing the development and management of the company's music data, content recognition and recommendation products which power the next-generation music experiences offered by the world's leading... Read More →
avatar for Greg Riggle

Greg Riggle

Founder, STORYCULT
Greg Riggle is a music industry veteran with 23 years experience in performing rights, media, music publishing, licensing, as well as content development and digital media business development. A former VP of SESAC, he is the only executive in company history to be named VP in both... Read More →
avatar for Chris Shiflett

Chris Shiflett

Guitartist / Host, Foo Fighters / Walking The Floor
Chris Shiflett is the Guitarist for the the Grammy-award winning Rock band, Foo Fighters.  He is also the Host of the podcast, “Walking the Floor” where he engages a wide range of musical guests, writers, athletes, and artists in one-on-one interviews exploring their creative... Read More →
avatar for Lauren Spahn

Lauren Spahn

Associate Attorney, Shackelford, Bowen, McKinley & Norton, LLP
Lauren Spahn is an Associate Attorney of Shackelford, Bowen, McKinley & Norton, LLP., where she represents the legal and business interests of recording artists, songwriters, publishers, promoters, producers, managers, agents, executives, record labels, networks, banks, and other... Read More →
avatar for Kevin Twitchell

Kevin Twitchell

Head of Business Development, DataArt
Kevin Twitchell is the Head of Business Development at DataArt in Media and Entertainment. DataArt is global technology consultancy that designs, develops and supports unique software solutions, bringing together the expertise of more than 2,200 professionals in 20 locations worldwide... Read More →
avatar for Tom Webster

Tom Webster

SVP, Edison Research
Tom Webster is a SVP of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social... Read More →
avatar for Hunter Williams

Hunter Williams

EVP, IP & Business Development, Source Audio
Hunter Williams is the EVP, IP & Business Development at Source Audio, the leading music hosting and delivery platform for the B2B music licensing space. Clients include more than 800 music publishers including Universal, Warner/Chappell, Sony, Viacom, Go Pro, Pepsi, and iHeart Media... Read More →


Monday May 14, 2018 2:00pm - 6:00pm
Legends D

Attendees (170)