Digital growth means new revenue streams. With the growth of podcasts — and a quarter-billion dollars a year in US sponsorship and advertising — it’s time to learn how to get your share. In doing so, we’ll also address the licensing challenges with leaders drawing eyeballs, ears, and wallets. We’ll cover all in radio’s arc — from webcasting to podcasting, from push to pull, from analog tuners to digital downloads and streams.
NPR draws more than 60% of its revenues from podcasts — do you?
Part 1: Podcasting Summit Keynote
No one leads and follows the podcast business better than Tom Webster of Edison Research. He practices what he preaches, producing podcasts and advising others who want to podcast and better understand a business that is doubling or tripling annually.
Tom reviews the history, present and future of podcasting, noting that it was invented to serve the iPod and is now thriving after the demise of its namesake. Tom tells how podcasts have shifted from download and manage to clicking and streaming, a parallel to the shift music is experiencing. He has extraordinary data at his fingertips on international growth and changes in the medium and its many formats, which include subscriptions and sponsorships.
Tom is specific on how music can join podcasters, making money through licensing music and promoting music through podcasts, at its core the next transformation of radio, a change that watched webcasting grow into a multi-billionaire dollar industry.
Podcasts are now at $250 million and climbing.
Presenter:
Tom Webster, SVP, Edison Research
Part 2: View from the Top — Successful Podcasters Tell Their Stories
Top podcasters share their journey from recording their first episode to earning a living behind the digital microphone. A particular shout-out to Nashville and Country podcasters who use networks to deliver programming with audio and sometimes video.
Moderator
Stacie Seifrit Griffin, Marketing, Partnerships, Tourism, LOCKN' Music Festival
Panelists
Sheena Barnet, Web Content Specialist, Elvis Presley Enterprises & Co-host/Exec. Producer, McFly Media Group
Savannah Faircloth, Special Events Facilitator, Elvis Presley Enterprises
Chris Shiflett, Guitarist, Foo Fighters and Host, Walking The Floor
Part 3: Podcast Licensing — How Podcasts and Music Can Get Along
Top attorneys working with podcasters discuss the issues that face podcasting, along with a conversation on licensing with copyright lawyers.
Panelists
Kelly Donahue, Wilkinson, Barker, Knauer
Daniel Novick, Novick Law
Lauren Spahn, Associate Attorney, Shackelford, Bowen, McKinley & Norton, LLP
Part 4: Share of Wallet — Money and Podcasts
How is podcasting tripling revenues annually? Is targeting the answer? Personalization and sponsorship go hand in hand.
Moderator
Jim Griffin, Owner, Hazen LLC/OneHouse
Panelists
Abby North, North Music Group, Co-Owner, Music Publisher & Rights Administrator
Tom Rettig, VP of Product for Music, Gracenote
Greg Riggle, Founder, STORYCULT
Kevin Twitchell, DataArt, Head of Business Development
Hunter Williams, EVP of IP & Business Development, Source Audio
