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Wednesday, May 16 • 2:45pm - 3:45pm
Bundling as a Music Distribution Strategy

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We’ve seen many artists rise to the top of the charts by bundling their latest release with concert tickets. Learn how leveraging this trend expands the scope of possibilities for marketing a tour within a current record cycle. With album sales shrinking, bundling provides wide-scale distribution to the artist’s core audience while maximizing marketing spend to promote both the tour and new album together. Join industry experts as they talk about the benefits to artists, labels and fans.
 
Moderators
avatar for Justin Atkins

Justin Atkins

Artist and Promotor Relations Director, Ticketmaster Music
Justin Atkins is the Artist and Promoter Relations Director with Ticketmaster Music, a division of Live Nation Entertainment. Ticketmaster Music is Ticketmaster’s concerts and touring division which supports more than 500 North American tours annually. They also work with artists... Read More →

Speakers
avatar for Amanda Cates

Amanda Cates

Head of Marketing & Digital Strategy, Maverick
Amanda Cates is the Head of Marketing and Digital Strategy at Maverick Nashville, overseeing all artist online, e-commerce, mobile, social, fan engagement, new business development and marketing initiatives for the company's roster of high-profile country music clients. Previous ventures... Read More →
avatar for Sloane Cavitt Logue

Sloane Cavitt Logue

Agent, WME
Sloane Cavitt Logue is an Agent at WME, and also manages the digital and marketing initiatives for the WME Nashville, where she has established partnerships with digital accounts and brand managers. In this role, she works closely with streaming outlets such as Spotify, Pandora, Apple... Read More →
avatar for Ed Rivadavia

Ed Rivadavia

VP of Digital Strategy, Sony Music Nashville
Ed Rivadavia is the VP of Digital Strategy at Sony Music Nashville, where he is responsible for guiding the company’s overall digital strategy, including new technology, social media, CRM, D2C, online advertising, and other web and mobile properties. Previously based in New York... Read More →

Wednesday May 16, 2018 2:45pm - 3:45pm CDT
Music Row 5

Attendees (124)