Music Biz 2018 has ended
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avatar for Frédérick Ranger

Frédérick Ranger

Stingray Music
Vice-President, Product Marketing
LaSalle, Quebec
Frédérick is the brand guy; the one you turn to when you need to bring together storytelling and KPIs, data
and inspiration. A proud geek and early adopter, Fred is always ahead of the curve. If everyone’s buzzing
about it, Frédérick is already on the lookout for the next trend.
As Stingray’s vice-president, product marketing, Frédérick oversees the global development of a growing portfolio of 19 brands and leads the creative services, product marketing, web marketing, and social media teams. He also oversees all of Stingray’s cross-platform marketing initiatives with an emphasis on propelling the company’s digital marketing and branding expertise to new heights. No small feat.
In his close to 20 years of marketing experience with organizations such as Tourisme Montréal and
Yellow Pages, Frédérick has built an enviable reputation based on connections, specifically the
the connection between brands and audiences, which lead to profound and lasting results. Engaging
content holds no secrets for Frédérick nor does creating the frameworks that allow industry leaders
such as CBC/Radio-Canada, the Festival de Jazz de Montréal, Astral Media, Spectra, and TELUS (not
name just a few) to succeed in the digital, social, and mobile world.
Under Frédérick’s leadership, teams have developed cutting-edge marketing communications strategies
and campaigns that won awards across the country. Amongst his most notable accomplishment, he
helped to propelled TELUS’ social media positioning, and implemented for Tourisme Montréal a digital
marketing strategy so innovative that is transformed the organization into a one of the "leaders of the
tourism industry and one of the most innovative tourism office in North America for their social by
design campaign strategies" according to SKIFT (article: http://bit.ly/1jc2vrT).
Monday, May 14

7:00am CDT

9:30pm CDT

Tuesday, May 15

8:00am CDT

9:00am CDT

10:30am CDT

11:00am CDT

12:30pm CDT

2:00pm CDT

2:30pm CDT

3:00pm CDT

4:00pm CDT

6:00pm CDT

7:00pm CDT

Wednesday, May 16

8:15am CDT

1:00pm CDT

1:30pm CDT

1:35pm CDT

2:10pm CDT

2:45pm CDT

5:00pm CDT