Jon Vanhala is the Founder and Managing Partner at Crossfade Partners. He has created, led and curated multiple original works, talent, teams, and companies in media, entertainment, and tech. He’s instigated and executed wins for the world’s biggest artists and brands. Vanhala has helped launch emerging talent, as well as multiple emerging startups. At every step, he’s stayed focused on innovations that activate the chain from creator to consumer. He is the former Head of Digital at Universal Music Group's biggest label business unit and a former working musician. His varied background enables unique access, insight, and empathy for creators and builders seeking to craft strategic partnerships and grow their business.