Justin Atkins is the Artist and Promoter Relations Director with Ticketmaster Music, a division of Live Nation Entertainment. Ticketmaster Music is Ticketmaster’s concerts and touring division which supports more than 500 North American tours annually. They also work with artists and their representatives to leverage Ticketmaster’s marketing reach, data insights, pricing tools and commerce opportunities.

In his role, Atkins works alongside music managers, talent agencies, record labels, and promoters to identify overarching goals for touring artists. He also leverages Ticketmaster’s artist programs, like Verified Fan, to help get tickets into the hands of fans, maximize sales and promote general awareness. Previously, Atkins worked in Ticketmaster Operations, focusing on consulting with professional sports teams in the NFL, NBA, and NHL, along with college and university athletics and arts programs.