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Brand & Strategic Partnerships Summit [clear filter]
Wednesday, May 16
 

1:00pm CDT

Branding, A Case Study: Durango and Tyler Farr
The days of slapping up sponsorship banners and giving away free concert tickets are gone. Brands, artists, managers and labels demand a measurable ROI out of their partnerships. Durango created a unique and truly integrated partnership with Sony artist, Tyler Farr. The Durango partnership leveraged social, music and retail assets to create a partnership that drove music and boot sales. This partnership masterfully connected the brands' shared customer base with an offer that brought value to all stakeholders.

Moderators
avatar for Paul Jankowski

Paul Jankowski

President & Founder, New Heartland Group
Paul Jankowski is the President & Founder at New Heartland Group (NHG), a Nashville-based brand strategy and consumer engagement agency. NHG is the only agency that helps brands build advocacy in the New Heartland cultural segment, an area consisting of America’s Southwest, Midwest... Read More →

Speakers
avatar for Mike Fuller

Mike Fuller

Sales Executive, Durango | Rocky Brands, Inc.
Mike Fuller is the VP & GM for Durango. He has more than 25 years’ experience in sales, marketing, product development and branding, working with Justin Brands and Lucchese Boot Company along the way. Fuller has associated and aligned these brands with various Country music artists... Read More →
avatar for John Zarling

John Zarling

EVP, Marketing & New Business, Sony Music Nashville
John Zarling is the EVP, Marketing & New Business at Sony Music Nashville, where he oversees the label group’s marketing efforts as well as brand partnerships, digital marketing, international marketing, media and creative services. The labels roster includes Tim McGraw, Dolly Parton... Read More →


Wednesday May 16, 2018 1:00pm - 1:35pm CDT
Legends ABC

1:35pm CDT

Beyond the Basics: Innovation in Brand Partnerships
In the rapidly changing music industry, brand partnerships have quickly become a staple of artist income and awareness. Simultaneously, brands themselves are feeling the push to develop partnerships that are smarter, bigger and better. This panel brings together leaders from both sides of the equation who are setting the basics aside and innovating the world of brand partnerships.

Moderators
avatar for Marieke Bianchi

Marieke Bianchi

VP of Marketing & Strategic Partnerships, Warner Music Nashville
Marieke Bianchi is VP of Marketing & Strategic Partnerships at Warner Music Nashville. In this role, she puts her 13+ years in brand and marketing expertise to work on behalf of some of Nashville’s biggest names, including Blake Shelton, Cole Swindell, Brett Eldredge, and Hunter... Read More →

Speakers
avatar for Rohit Anand

Rohit Anand

VP of Brand Activation & Partnerships, Dream Hotel Group
Rohit Anand is responsible for the sourcing, development, and execution, of all brand partnerships, programming, and activations for Dream Hotels, Time Hotels, The Chatwal, and Unscripted Hotels. He develops brands’ cultural footprint off-property, via high-profile events and influencer... Read More →
avatar for Brandy King

Brandy King

Director of External Communications, Southwest Airlines
Brandy King is the Director of External Communications, where she leads the teams that articulate Southwest Airlines’ corporate and commercial messaging, develops consumer partnerships and carrier’s Branded Entertainment strategy, and defends the airline’s reputation.  She... Read More →
avatar for Dave Stangle

Dave Stangle

Director of Entertainment Partnership, BARK
Dave Stangle is the Director Of Entertainment Partnerships at BARK, the makers of BarkBox. BARK boasts a subscriber base greater than half a million for monthly boxes with a 95% retention rate, exclusive collections for sale at Target stores nationwide, a specialty e-commerce platform... Read More →


Wednesday May 16, 2018 1:35pm - 2:10pm CDT
Legends ABC

2:10pm CDT

The Future of Brand-Artist Partnerships
People control what media they consume more than ever before, and they’re choosing to ignore the brands paying millions to reach them through advertising. Simultaneously, because of on-demand streaming, these same people are listening to 33% more music than they were just two years ago. Considering this, there’s an incredible opportunity for both brands and artists to collaborate.


Brands have traditionally gotten involved in the music industry by simply sponsoring the most popular artists. However, as the music industry and technology are evolving, more and more brands are supporting artists of all sizes and genres. This makes sense for brands because they are starting to understand how audiences vary across genre and market.


As brands get more involved with diverse music scenes across the country, what can artists and managers be doing to position themselves for success? What can brands be doing to make sure they’re giving artists the creative freedom they need to thrive? This panel brings together key music industry stakeholders and marketing leaders to discuss the best ways for brands and artists to collaborate.

Moderators
avatar for Nathan Hanks

Nathan Hanks

CEO & Founder, Music Audience Exchange (MAX)
Nathan Hanks is the CEO & Founder of Music Audience Exchange (MAX), a music promotion company built for brands and shaping the future landscape of music for the benefit of all. Previously, he was President & Co-Founder of ReachLocal, an online marketing technology company serving... Read More →

Speakers
avatar for Carlos Alvarez

Carlos Alvarez

Director of A&R & Music Publishing, Azteca Music Group
Carlos Alvarez oversees A&R & Music Publishing for Azteca Music Group. The company is based out of Dallas, TX and specializes in marketing regional Mexican music. He is also adjunct faculty at San Antonio College. Previously, Alvarez oversaw A&R for three GRAMMY® and six LATIN GRAMMY... Read More →
avatar for Joe Belliotti

Joe Belliotti

Founder, NOISEGATE
Joe Belliotti is the founder of NOISEGATE, a music consultancy at the intersection of brands, media, technology, and music. He was most recently the Head of Global Music at The Coca-Cola Company, creating global and scalable content, platforms, partnerships, and strategies, across... Read More →
avatar for Josh Terry

Josh Terry

CEO & Founder, Workshop Management
Josh Terry is the CEO & Founder of Workshop Management, a full service artist management company which also owns branding and music licensing divisions. Workshop Management focuses on cultivating artists’ visions, while presenting new and interesting opportunities that grow and... Read More →
avatar for Dr. Syleecia Thompson

Dr. Syleecia Thompson

Professor, Entertainment Manager & Brand Strategist, DYG Management Group
Dr. Syleecia Thompson is a Professor, Entertainment Manager, and Brand Strategist.  She has launched and led over 100 master-level classes, and booked more than $5,000,000 in television, book, music, concert and film deals. Some of Thompson’s projects include; nationally released... Read More →


Wednesday May 16, 2018 2:10pm - 2:45pm CDT
Legends ABC

2:45pm CDT

How Data Drives Brand Partnerships in Music
Most research clearly defines music as an extremely strong touchpoint for marketing to consumers. However, when it comes down to which artists to partner with and how, what role does data play in this decision making?

This session will focus on how data is leveraged when brands decide to partner with particular artists or use particular songs in advertising. When making decisions meant to affect and connect with the emotions of consumers, how are cold hard facts used to make that determination?

Moderators
avatar for Andrew Hampp

Andrew Hampp

Contributor, Billboard/Variety

Speakers
avatar for Lori Feldman

Lori Feldman

EVP of Strategic Marketing, Warner Bros. Records
Lori Feldman serves as EVP of Strategic Marketing at Warner Bros. Records, a role she has held since 2012. In this position, she oversees the team that creates unique marketing platforms for the label’s artists through brand partnerships, music licensing for advertising, events... Read More →
avatar for Jeff Swierk

Jeff Swierk

VP of US Consumer Marketing, MasterCard
avatar for Matt Yazge

Matt Yazge

VP, Head of Brand Sponsorship, Nielsen Music
Matt Yazge leads the Brand Sponsorship team at Nielsen Music. Throughout his career at Nielsen, Yazge has helped leaders in global entertainment and partnership marketing with their music, film, fashion, and lifestyle marketing strategies. In his current role, he helps brands activate... Read More →


Wednesday May 16, 2018 2:45pm - 3:30pm CDT
Legends ABC