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Music Business Educators’ Meetup [clear filter]
Wednesday, May 16
 

11:00am CDT

Learning Music Entrepreneurship by Doing: How to Create Experiential Opportunities in an Academic Setting
This session is part of the Music Business Educators Meetup — a time for professors, faculty members, and other higher-education enthusiasts to review the past semester, present new trends that can benefit the classroom, and discuss the future of music business education. 


An integral part of teaching music entrepreneurship involves helping students learn through experiential opportunities. Entrepreneurship, just like music, is best learned through practice and experience. In order to successfully implement hands-on learning opportunities, a few questions arise:


  1. How can we effectively create these experiences for our students outside of the classroom ?
  2. How can we build student engagement and participation in non-required events?


Students are very busy with their required academic coursework and other activities. Capturing their attention and getting them involved in non-required events can be a challenge.
 

Using the model that Fabiana Claure created and implemented at the University of North Texas College of Music’s Career Development and Entrepreneurship in Music Program — recognized among the Top 15 Best Music Business Schools by Billboard Magazine (2017) — this presentation will provide an overview of the various types of experiential learning initiatives that can be launched in an academic setting. It will also describe common challenges and potential solutions to take into consideration while launching these initiatives.

Speakers
avatar for Fabiana Claure

Fabiana Claure

Director of Music Business and Entrepreneurship, University of North Texas


Wednesday May 16, 2018 11:00am - 11:20am CDT
Music Row 5

11:20am CDT

Skill Set Is King! How Prepared Are Students For Today's Music Industry?
This session is part of the Music Business Educators Meetup — a time for professors, faculty members, and other higher-education enthusiasts to review the past semester, present new trends that can benefit the classroom, and discuss the future of music business education. 


As the music industry continues to evolve, labels have placed an emphasis on specific skill sets. College marketing programs have evolved from street teams to hubs of collaborative content creators, influencer networks, social media strategists, playlisters, event producers, and ideation and research pools.


With that in mind, are universities preparing their students to meet the needs of the industry or are they still teaching an antiquated model? How much emphasis are university music business programs placing on content development and creation skills such as videography and editing, data mining, and playlist strategy? The goal is to have an open discussion about what labels and their partners truly value in candidates, and how both educators and students can prepare themselves.

Moderators
avatar for Chris Sampson

Chris Sampson

Vice Dean, Thornton School of Music at the University of Southern California (USC)

Speakers
avatar for Todd Goodwin

Todd Goodwin

SVP, College Marketing, Universal Music Group
Todd Goodwin is the SVP of College, Lifestyle & Experiential Marketing at Universal Music Group, overseeing marketing strategy for the 18-24 demographic. This includes creating a national network of 80 College Representatives in 50 markets, charged with maximizing awareness of priority... Read More →
avatar for Frank Hill

Frank Hill

Director of College & Lifestyle Marketing, Universal Music Group
Frank Hill is the Director of College & Lifestyle Marketing at Universal Music Group. His team creates and executes marketing strategies to the 18-24 demographic for UMG artists and brands; including managing a team of 75 national College & Lifestyle Marketing Representatives, which... Read More →
avatar for Sarah Van Hoven

Sarah Van Hoven

Director, Human Resources, WME, Nashville
Sarah Van Hoven is the Director of Human Resources for WME’s Nashville office. In this role, she is responsible for all programs related to recruitment, onboarding, benefits administration, travel, training, diversity, employee relations, labor matters, and internships within the... Read More →
avatar for Donna Ross

Donna Ross

Director, Independent Sales, Concord Music Group
Donna Ross is the Director of Sales at Concord Music , where she plans, executes and cultives the creative sales and promotional campaigns at independent retailers, nationwide. Ross spent the first 20 years of her career at EMI, Caroline, Capitol Records and Ingrooves Music Group... Read More →


Wednesday May 16, 2018 11:20am - 12:00pm CDT
Music Row 5

12:00pm CDT

Education vs. Experience: What Are Employers Really Looking For?
This session is part of the Music Business Educators Meetup — a time for professors, faculty members, and other higher-education enthusiasts to review the past semester, present new trends that can benefit the classroom, and discuss the future of music business education. 


Trending conversations among both government officials and major media/music outlets seem to suggest that given the choice, they would rather hire students with experience than students who have only obtained a degree. With terms such as “in-the-door” talent being discussed among hiring directors, and state and local legislators’ focusing on employment rates versus graduation rates, what should be Academia’s response? How are Music Business programs addressing the needs of the music industry and students through curriculum offerings and non-curriculum related programs?

Moderators
avatar for Gloria Green

Gloria Green

Associate Professor, Middle Tennessee State University
Gloria Green is an Associate Professor in the Music Business program at Middle Tennessee State University where she teaches Live Entertainment courses including Artist Management, Concert Promotions & Touring, Music Publicity, and Talent Agency Fundamentals. She also developed a new... Read More →

Speakers
avatar for LaTaevia Berry

LaTaevia Berry

Software Developer & Founder, Major Fourth
LaTaevia Berry is the Software Developer & Founder of Major Fourth, a music tech startup where she focuses on the intersection of emerging technology and music monetization. Berry recognizes the demand for thoughtfully constructed integrations between music, business and technology... Read More →
avatar for Tonya Butler

Tonya Butler

Chair - Music Business/Management, Berklee College of Music
Professor Tonya Butler, J.D., LL.M. is an award-winning speaker, teacher, author, actress and industry advocate. A seasoned veteran of the music business, Butler has more than 14 years of experience as an entertainment attorney and label executive working for various major and independent... Read More →
avatar for Jordan Fann

Jordan Fann

Marketing Manager & Digital Team Lead, Vector Management
Jordan Fann is the Marketing Manager & Digital Team Lead at Vector Management, where he helps develops the digital marketing department’s operational structure, and growing it from a team of two to eight (plus interns).  The team covers all aspects of e-commerce, websites, content... Read More →
avatar for Ashley Hall

Ashley Hall

Director, Administration, APA
Ashley Hall is the Director of Administration at APA Nashville. She has been part of the entertainment community more than nine years, previously working at WME Entertainment. Ashley has accumulated experience in recruitment/talent management, payroll, HR systems administrator, workers... Read More →
avatar for David Schreiber

David Schreiber

Chair, Entertainment Industry Studies & Assistant Professor, Belmont University
David Schreiber is a Chair of the Entertainment Industry Studies program & Assistant Professor at Belmont University in Nashville, TN. Schreiber recently co-authored a textbook titled, “Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector... Read More →


Wednesday May 16, 2018 12:00pm - 12:40pm CDT
Music Row 5

12:40pm CDT

Supercharge Student Career Superpowers
This session is part of the Music Business Educators Meetup — a time for professors, faculty members, and other higher-education enthusiasts to review the past semester, present new trends that can benefit the classroom, and discuss the future of music business education. 


How can you supercharge your creative students' superpowers for their careers? At this session, we’ll share parts of the best of our UCLA Creating Your Creative Career course for music industry students. We'll talk about how we use art and storytelling to think about the future, game design to help students build their current stories, and tools to help inspire students where they can take their lives.

Speakers
avatar for Gigi Johnson

Gigi Johnson

Faculty, UCLA Herb Alpert School of Music
In this context, I am standing between two moving platforms.  I have been teaching remotely around the world for many years, and have been part of the experience of UCLA shifting to remote instruction.  I'm fascinated by the crisis leadership within and across organizations in both... Read More →


Wednesday May 16, 2018 12:40pm - 1:00pm CDT
Music Row 5