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Music Biz 2018 has ended
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avatar for Matthew Adell

Matthew Adell

Native Instruments
Chief Digital Officer
Matthew Adell is the Chief Digital Officer of Native Instruments, where he oversees the digital transformation of the music technology powerhouse to create seamless and accessible experiences for creators of all skills and styles. His first product at Native Instruments is Sounds.com, a subscription-based service for loops and samples, which launched in January 2018. Prior to joining Native Instruments by way of acquisition of his startup MetaPop, Adell was CEO of Beatport, VP of Music Services at Napster, VP of Music Services at MusicNow.com, and assumed senior positions at Amazon and Motorola’s Radiowave.com. He also was VP of Wax Trax! Records and founded his own house music label named Organico.