Rudy Luna is the founder of Pit Prints, a music merchandise print on-demand marketplace. Pit Prints solves current costs, scalability, artist merchandising production, and distribution issues by streamlining the processes into an integrated mobile experience. Each photo is rights-managed and verified with a certificate of authenticity using blockchain technology, which creates a record ownership.  Pit Prints is one of 20 selected SXSW 2018 Spotlight Companies which will be showcased as an innovative music startup company.