Bernie Cho is the President of DFSB Kollective, a Seoul-based creative agency that specializes in providing digital media, marketing, and distribution solutions to 480+ Korean Pop music artists. DFSB collaborates with artists and their management to devise customized strategies that directly connect them to local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts and showcases around the world, as well as secured No. 1 Apple iTunes chart debuts for various K-Pop albums in numerous countries. Prior to founding DFSB Kollective, Cho served as the Head of MTV Korea’s Digital Media Production and worked for nearly two decades in the Korean music TV industry as a creative planner, program producer, and video jockey.