Alex Taggart
Outdustry GM
Beijing, China
Alex Taggart is the GM at Outdustry, where he recently moved to LA to setup the North American office. His career began when he moved to China after completing a Master’s in Chinese Studies from Edinburgh University in 2010. Initially, Taggart worked as a journalist at a Chinese national newspaper before making the jump to the music industry in 2013 when he joined Outdustry, a Beijing-based music industry services company. Before moving into his current position, Taggart worked two years as the GM at the company, overseeing Outdustry China’s Management, A&R, Rights, Marketing and Consultancy divisions. He is widely recognised as an authority in the China record industry landscape, and is regularly quoted in publications including the Wall Street Journal, Billboard and Quartz.