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avatar for Brandy King

Brandy King

Southwest Airlines
Director of External Communications
Brandy King is the Director of External Communications, where she leads the teams that articulate Southwest Airlines’ corporate and commercial messaging, develops consumer partnerships and carrier’s Branded Entertainment strategy, and defends the airline’s reputation.  She works to balance the promotion and protection of the Southwest® brand centers on storytelling that showcases the company’s employees and their hospitality, and integrates the carrier’s People, Planes, and Places into film, television, music, and other media. King has shaped an internal consultancy that crafts strategic communication plans and guides stakeholders through complex issues, media-driven activations, content generation, contingency planning, and crisis management. During her time at Southwest, she has held leadership positions across public relations, social media, employee communication, crisis management and labor communication.