Itay Rahat oversees CRM and fan engagement platforms at Warner Music Group, driving the consumer-level database strategy and solutions. He works with WMG label teams on developing new artists, driving music consumption, and leveraging data and marketing technology to deliver personalized music offers to fans. Before working at Warner Music Group, Rahat worked as the Manager of Marketing Services at Artist Arena, a Warner Music Group-owned company which connects artist and fans via marketing, VIP ticketing, fan clubs, merchandise sales and more.