Laura Provenzano is the SVP of Purchasing & Marketing at Alliance Entertainment, one of the nation’s largest wholesale distributors of physical music and movies. In this role, she oversees the corporate Purchasing and Marketing teams at Alliance, as well as works closely with music distribution, labels, studios, and retail partners. Provenzano began her music business career working for the independent retailer, Peaches, and has more than 25 years of combined experience in the industry.