Matt Henninger serves as VP of Sales & Business Development for Dataclef and MediaNet. MediaNet supports DSPs and rightsholders with catalog fulfillment and rights administration solutions, providing partners the tools to accurately deliver music, track usage, manage metadata, and pay content owners through dynamic licensing scenarios.

Dataclef, a wholly-owned subsidiary of SOCAN, provides fully customizable global service suites for MROs; Dataclef is a single source for state-of-the-art license administration, worldwide reporting, and intelligent royalty tracking and delivery services.

In his role, Henninger leads Dateclef and MediaNet’s business development teams, supporting all new and existing partners. Previously, he worked at All Media Guide/Rovi for more than five years where he was Manager of Global Data Solutions. Additionally, Matt is an actively-gigging session bassist in the greater Detroit area.