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avatar for Rosa Asciolla

Rosa Asciolla

Head of North America, Artist & Label Marketing

Rosa Asciolla is the Head of Artist & Label Marketing in North America for Spotify. Asciolla leads the team that works directly with artists and managers supporting, empowering, and educating the creative community about Spotify, how to navigate the digital landscape, and its impact on the music industry. She also works across teams to foster relationships and to build feedback loops between Spotify and the artists.

Asciolla has advised on projects centered around putting tools in the hands of artists, and she works closely with artists’ teams to guide them on the utilization of these tools to connect with their fans and build a greater following. Along with the Artist & Label Marketing Services team, she has been integral in creating Spotify’s first artist-focused website. The site establishes transparency around the streaming business model and allows artists to maximize their global presence to Spotify’s 180 million users.

A key player and innovator in the fast-paced and changing digital music landscape, Asciolla's rapid career trajectory is an example of the contributions that young and innovative women can make in an enabling and forward-thinking environment.