Tricia Tranquillo is the Manager, Content Relations at SoundCloud. In her role, she manages day-to-day relationships with major labels and artists, handling all matters from marketing artist priorities to platform optimization, education and best practices.  Tranquillo also works closely with Brand Partnerships on all branded content for ad-campaigns, bringing artists and brands together.  Previously, she spent a large portion of her career in the digital music space, holding positions at Universal Music Group, EMI Music & Zomba Recording Corporation.