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avatar for Veronica Zelle

Veronica Zelle

Sweety High
CCO & Co-Founder
Veronica Zelle is the COO & Co-Founder of Sweety High, which is a positive cultural destination and platform for teen and tween girls. In her role, she does everything from overseeing production and talent departments, to forging key alliances with partners such as Disney. Dubbed “The Teen Whisperer,” Zelle believes kids learn best through interactive art and entertainment, and has made it her mission to create healthy ways for girls to socialize in the digital age. She has developed and produced television shows, videos, and commercials for clients including Justin Timberlake, Britney Spears, Madonna, Coca-Cola, and Nike. Zelle’s projects for major studios and labels have won a Cannes Lion, MTV Video Award, and a Clio.  She has sold a television show about her life to HBO.