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Music Biz 2018 has ended
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avatar for Yael Penn

Yael Penn

Hits Songs Deconstructed
Co-Founder & CMO
Yael Penn is co-founder of Hit Songs Deconstructed and is responsible for the company’s marketing communications and day-to-day operations.  Ms. Penn brings over 25 years of executive experience to Hit Songs Deconstructed. After working as a marketing manager at global companies such as marcus evans and Institutional Investor, she served as Director of Marketing and Circulation for Dow Jones Financial Information Services.  She then went on to found Imagine 360 Marketing in 2004, an award-winning full-service interactive agency based in New York City, and in 2010 co-founded Hit Songs Deconstructed with her husband David Penn. Ms. Penn is the recipient of multiple awards, including the Finance Awards Best for Marketing Strategy and Execution, and has been interviewed and published by several publications such as The Economist, Financial Times, Advertising Age, Billboard, and Variety, to name a few.